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Regional Promotions Specialist

Date: Nov 28, 2018

Location: Indianapolis, IN, US

Company: IGT

Req #: 59050

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IGT is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines to Lotteries to Interactive. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has over 12,000 employees.

 

 

The Regional Promotions Specialist is responsible for guiding and implementing local event activations for the Hoosier Lottery. This role is integral to ensuring the Lottery becomes a part of the fabric of life across the State through partnering with local associations, participating in local events and establishing local relationships. This position will work across disciplines to ensure that investment in public relations and promotions result in increased relevance and sales for the Hoosier Lottery.

 

PRINCIPLE DUTIES AND RESPONSIBILITIES

  • Identifies new potential sponsorship opportunities within designated region
  • Maintain detailed Fields recording all orders incorporating analytical history data. Evaluate requests for duplicate, excessive, or unjustifiable orders.
  • Work independently and in conjunction with the Indiana Lottery's staff and advertising agency on design layouts, product development, and sourcing and purchasing that are related to retail and POS development
  • Assist in the design, development and production of sales communication materials to sales representatives and retailers
  • Interface with the Lottery's advertising agency and external vendors to full fill the accurate and timely distribution of retail, POS and premium products.
  • Ability to professionally and effectively resolve internal and external conflicts and concerns related to retail and POS issues.
  • Assist with the development of policies and procedures regarding POS and promotional materials distribution directives.
  • Assist Promotions Manager in the design and execution of statewide and regional drawings, contests, and games in support of Lottery marketing and sales strategies. This may require travel outside of designated region.
  • Back-up for winner interviews
  • Assist in the pre-and post-analysis of partnership and promotions to determine overall effectiveness and return on investment
  • Day to day management of sponsorship and event execution including selling and redeeming Hoosier Lottery scratch-off and draw game tickets at Hoosier Lottery sponsored events
  • Assists Regional Managers, Local Sales Representatives and fellow Regional Promo Specialists with coordination of local events and press conferences held on retailer property including:
    • Performs ticket validations for the sellers and players at Hoosier Lottery sponsored events
    • Verifies inventory and cash at opening and closing of Hoosier Lottery sponsored events
    • Assists with the set up and tear down of all promotional equipment at each event
    • Responsible for regional promotional product inventory, tracking, issuing product for events and monthly usage reporting to the Events & Sponsorship Manager
    • Responsible for regional promotional ticket inventory, tracking and monthly usage reporting 
  • Assists Sr. PR & Promotions Specialist with weekly and monthly reports
  • Assists customers with questions concerning the Lottery and its products
  • Completes post sponsor and/or campaign analysis of all sponsored events
  • Provides photography and social media assistance for internal and external events
  • Collaborates on the coordination of press conferences and check presentations
  • Performs other required tasks as assigned† Authority for Staff Managed            


EDUCATION, EXPERIENCE and SKILLS

 

†Bachelor’s degree from a four-year college or university; or equivalent combination of education and experience

Minimum of two years marketing experience with specific experience in event and sponsorship strategy planning and implementation

Ability to effectively work under tight deadlines and manage projects independently

Strong work ethic, excellent time management and organizational skills, and a very precise and detail-oriented mindset in all areas of marketing execution

Proficiency in Word, Excel, and PowerPoint

Excellent oral and written presentation skills.

Working knowledge of social media

Ability to form strong working relationships across interdependent functions.

Ability to lift 25 pounds

Must be available to work weekends, afternoons and some holidays

Valid driver’s license and ability to utilize navigation system

Ability to develop Excel spreadsheets with formulas for the purposes of analyzing the effectiveness of a promotion

Creative skills that can develop, modify, and execute marketing and promotions concepts and strategies

Knowledge of Indiana Lottery retail and POS strategies, products, and components 

Knowledge of Indiana Lottery gaming systems, terminals, and transaction processing.

Ability to travel between headquarters, regional offices and promo events as needed.

 

Candidates must use online application system to apply for position by December 16, 2018

†

 

 

 

IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged.  IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.

IGT (NYSE: IGT) is the global leader in gaming.  For more information, please visit www.igt.com.


Nearest Major Market: Indianapolis

Job Segment: Advertising, PR, Marketing

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