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Business Development Associate - Union/Middlesex Counties

Date: Nov 25, 2018

Location: Jamesburg, NJ, US

Company: IGT

Req #: 58560

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IGT is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines to Lotteries to Interactive. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has over 12,000 employees.


About Northstar New Jersey Lottery Group

Northstar New Jersey Lottery Group, LLC (NSNJ) is the lottery growth management services provider selected by the New Jersey Lottery to supply game design, sales, marketing, and various other services under a 15-year contract extending through June 2029. International Game Technology (IGT) and Scientific Games (SGMS), the world’s leading gaming companies, are members of NSNJ and provide services that help NSNJ support the New Jersey Lottery’s operations. Most recently, NSNJ helped the New Jersey Lottery set a new annual sales record of $3.29 billion and attain the highest level of independent certification for its Responsible Gaming program.


Overall Purpose and Objectives

Responsible for recruitment of retailers to sell New Jersey Lottery products.  Current focus is concentrated on the State of NJ’s newest product Quick Draw and identifying appropriate social spaces to sell the game.


Principle Duties and Responsibilities:


  • Meet and exceed specific retail expansion goals by recruiting new quality retail business on an ongoing basis
  • Generate leads based upon local market research and relevant retail metrics provided by independent research firms; local market expertise to generate local market intelligence and use company provided lead lists.
  • Research new opportunities for acquiring quality potential retailer listings
  • Presents and educates new prospects on intrinsic benefits associated with lottery to their core business generated by traffic building advertising and promotion and convey the optimum positioning
  • Design and develop professional sales presentations to overcome specific prospective retailer concerns in business-critical areas
  • Provides ideas and suggestions regarding new effective sales tools
  • Maintain relevant industry and product knowledge coupled with compelling new product consumer benefits
  • Follow up with a prospect from the initial sales presentation through licensing process and lottery equipment installation. Work with accounts that were not approved to sell lottery due to tax delinquencies or credit issues – advises and guides retailers to resolution and approval where possible
  • Maintains timely and accurate documentation on new business development sales activities
  • Provides Supervisor with needed analysis to help in recruitment efforts
  • Provides customer needs analysis to Marketing and Sales departments
  • Present to business groups and attend tradeshows or business group meetings to discuss lottery retailer opportunities and present Lottery benefits



  • React quickly to cancel requests by engaging retailers to uncover cancel reasons. Overcome cancel reasons by addressing specific customer issues and reinforcing the benefits and value of lottery.
  • Keep in contact with retailers throughout the licensing process



  • Bachelor’s Degree in business, sales/marketing or related field or equivalent experience
  • Three to five years of related commercial sales experience, business recruitment, account acquisition


Essential Requirements

  • Sales closing skills
  • Must be able to cold call on businesses and ultimately sign up new retailers
  • Must be able to speak clearly and persuasively with strong interpersonal skills
  • Expresses self well in group or in one-to-one conversations
  • Must be able to produce written materials that are clear, concise and easily understood
  • Effective time management and organizational skills


Preferred Skills

  • Fluency in Spanish
  • Previous experience selling in the bar/restaurant industry



  • Travel with in assigned territory nearly 100% of time worked, understanding that territory can change
  • Must be able to lift and carry up to 40 pounds
  • Must be able to stand for extended periods of time
  • Must be able to walk long distances
  • Must have a valid driver’s license and good driving record
  • Required to live in or in proximity to area of coverage



IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged.  IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.


In addition to our competitive benefits package, we offer employees a 401(k) Savings Plan with Company contributions, tuition reimbursement, and free identity theft insurance.

IGT (NYSE: IGT) is the global leader in gaming. For more information, please visit

Nearest Major Market: New Jersey

Job Segment: Supply, Advertising, Market Research, Game Designer, Operations, Marketing, Technology

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