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Marketing Manager

Date: Nov 17, 2018

Location: Watford, GB, GB

Company: IGT

Req #: 58402

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IGT is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines to Lotteries to Interactive. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has over 12,000 employees.

IGT is seeking a sharp Marketing Manager in our Watford, UK location. Our ideal candidate will have exceptional stakeholder management skills, have a strong interest in international markets, and possess a keen analytical mind with proven capabilities working with financial and forecasting models. This position is suitable for those applicants who are comfortable working under their own initiative with both desktop and in-country analytical tools. Whilst the position requires regular international travel (50% of time will be travelling although this may vary in regularity), this is balanced with ongoing desktop work in the development of customer proposals, new game designs, market assessments and market entry plans.   

Under direction of the Director SSS and Analytics EMEA, this position has two main areas of responsibility. 

  1. Marketing Consultancy: In this role, the candidate will provide marketing consultancy services to existing lottery customers in EMEA.  Drawing on the candidate’s own experiences and analysis, as well as on specialist resources within IGT, this person delivers best-practices recommendations to our customers to help them sustainably grow their business.   Consultancy is primarily focused on product enhancement / evolution, as well as sales channel development, both in design and execution. Marketing communications support is secondary.  The candidate will likely be assigned one/two key existing accounts and will be responsible for driving forward marketing innovation with these customers, in the support of the local IGT business unit’s overall strategies.
  2. Business Development Support:  In this role, the candidate is responsible for providing marketing support (market entry plans, market assessments, sales forecasts, and proposal content) supporting the company’s Business Development team, in its pursuit of new lottery business opportunities across EMEA.  The candidate will be assigned specific projects and expected to be able to deliver independently across the range of support required. 


  • Bachelor's degree or equivalent. Advanced degree preferred.
  • 5+ years relevant experience.  
  • Must possess strong business acumen and sound judgement.
  • Lottery or Gaming-industry related experience is preferred.
  • Financial & Analytical literacy is paramount.
  • Significant multi-tasking required.  Ability to manage multiple high-priority projects. 
  • Dealings with multiple internal / external stakeholders.  
  • Strong, hands-on analytical skills required. 
  • Ability to research and apply benchmarks to all recommendations. 
  • Understanding of forecasting methodologies and how to apply those to differing markets. A keen interest in and understanding of global economies and political environments and their influence on developing compelling and realistic lottery development plans.
  • Excellent English language verbal and written skills 
  • Advanced level of skills in Microsoft Excel & PowerPoint kills with excellent presentation skills (Will be tested on both)


IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged.  IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.

IGT (NYSE: IGT) is the global leader in gaming.  For more information, please visit

Job Segment: Manager, Marketing Manager, Marketing Communications, Communications, Marketing, Management

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